Aloha Marine Lines Voyage H0497W, which departed in December last year, carried the heaviest cargo load Aloha Marine Lines has ever transported from Seattle to Hawaii. According to Aloha Marine Lines Seattle Service Center Manager Tom Crescenzi, the Namakani barge was close to its maximum. "We still have a little more tonnage we could get on board, but not much. The barge capacity is 16,850 tons and the sailing carried 13,158 tons of cargo plus the weight of the containers, dunnage, etc." With 691 picks and 1,032 TEU it was an impressive load. Aloha Marine Lines purchased two large barges from Sause Brothers last year that enabled the Hawaii capacity expansion.
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Alaska Marine Lines (dba Aloha Marine Lines in Hawaii) expanded its fleet with the purchase of two cargo barges, the Kamakani and Namakani, from Oregon based Sause Bros. Sause terminated its Hawaii service in March and Alaska Marine Lines is now serving its customers.
The Kamakani (above) and the Namakani are now the largest of all Alaska Marine Lines vessels – each with a 438-foot overall length and 105 feet of width and a payload of 16,869 tons. "For comparison, our railbarges are 420 feet long and 100 feet wide with a payload of 15,300 tons," explains Tom Crescenzi, Seattle Service Center Manager. The Kamakani was constructed by Gunderson Marine in 2008 and the Namakani in 2016. Both are fitted with 22-foot-high cargo binwalls and an internal ballast system.
"While the initial sailing of the Kamakani on April 18 was definitely the heaviest Hawaii single barge sailing to depart from Terminal 115 in Seattle, she also had the least amount of lashing," Tom says. "Between the walls and the rod lashings we dropped close to 90 percent of the lashing compared to a regular Hawaiian sailing. We still have a number of things to learn and improve on, but Hawaii Barge Master Brad Hughes did a great job on the first round. Everyone has put in a lot of work and, considering the size of this sailing and the short time we've had to handle the switch-over from Sause, everyone really stepped up."
In addition, Aloha Marine Lines moved from Pier 29 in Honolulu to the old Sause Bros. location at Pier 5 Kalaeloa – Barber's Point in Kapolei, HI. "Our new location is much closer to our high-volume customers in the industrial park area of Kapolei which will offer more delivery efficiencies to our Hawaii customers," says Jake Maenpa, Vice President Sales.
Aloha Marine Lines Account Executive Joan Nacino made the cover of Building Industry Hawaii magazine’s March issue. Joan serves as Vice President of the Honolulu Chapter of the National Association of Women in Construction (NAWIC), and she was interviewed about the opportunities and challenges for women in the construction industry.
We are proud of Joan and consider her to be an important part of our Hawaii sales team with the years of experience, knowledge and dedication she brings each day. To read the article, visit https://www.tradepublishing.com/wp-content/uploads/2019/03/BI0319_LR.pdf
Lynden supports Ward Village construction and other projects
Lynden International caught the wave—and made sure the wave caught the flight from London to Honolulu. A 30-foot-long custom desk designed to resemble undulating water, the 'wave' is one of countless items Lynden has shipped to Honolulu for the construction of Ward Village, a 60-acre master-planned community boasting 4,000 residences and more than a million feet of shops, restaurants and entertainment venues.
"We were contracted to provide furniture, fixtures and equipment for all the public space for Ward Village, including the penthouses and the pool area," explains Randy Gentz, President of Hospitality Freight Company (HFC) in Las Vegas. "The oversized desk for the lobby was a beast and one of the most difficult things we have ever asked Lynden to ship for us—in the dimensions, 30 feet by 8 feet, fragility and its value of $250,000." Designed in England and made of resin, the wave arrived in Honolulu in a special crate. Due to its size, it required a sky crane to set it in place and secure it into position. With Lynden's help, HFC this and other work for Ward Village by the deadline.
In addition to unique designer desks, Lynden ships flooring, appliances, furniture, bathroom fixtures and other freight to support the hotel industry. HFC is a freight company dedicated to providing its clients with the best possible freight rates and service on hotel furniture, fixtures and equipment (FF&E). The company has counted on Lynden to make good on its promises for 32 years. For Ward Village (pictured above), Lynden moved domestic freight to its Los Angeles warehouse where the team consolidated weekly air and ocean shipments to Hawaii as the construction schedule dictated. The pieces included unusual items like an oversized dining table that required removal of a window for crane placement inside an upper floor unit.
Late last year, HFC also completed the 38-story Ritz-Carlton Residences in Honolulu and is currently at work supplying materials for the Wilshire Grand project, a 73-story, 900-room hotel on Wilshire Boulevard in Los Angeles. When completed, it will be the tallest hotel west of the Mississippi.
Lynden has provided warehousing, shipping and deliveries for the project from the beginning and will continue until it is finished this summer. "I choose Lynden because they perform," Gentz says. "From providing quotes quickly to all the weird stuff that comes up with international air and ocean freight, they are always flexible and creative. Looking down the road, we may be working on a years-long monster project 20 times the size of Ward Village. Lynden was the first company I thought of to ship the variety of freight needed."
Two years ago during the West Coast labor dispute, Lynden's creativity came into play. HFC was facing delays at U.S. ports and needed to move FF&E from Vietnam to Chicago for a hotel grand opening. "By routing ocean shipments to Prince Rupert, B.C. then rail, the less-urgent cargo was on its way and we avoided U.S. ports," remembers Dave McGeath, Ocean Operations Manager in Seattle. Commercial flights and a chartered 747-400 freighter from Vietnam were used for the hottest shipments and overflow.
"Our goal is to create partnerships that make our customers successful and allow them to get those 'heads on beds' by hotel deadlines," explains Charlie Ogle, Lynden's Senior Director of Global Sales.
Hotel-condo conversions, hotel renovations and construction of new condominium hotels with mixed use space are sweeping the U.S. In some markets, like Miami, there has been a 15 percent reduction in hotel rooms as they are repurposed for condos.
Whether condos or hotels, the freight deadlines are non-negotiable. "These projects are high touch and high pressure," Ogle says. "They are notorious for running late due to late signoff of designs, funding and manufacturing delays. Materials orders are often placed when projects are already behind schedule. Customers look to the logistics provider to save the day. That's when our multi-modal mix of transportation comes into play."
Lynden's array of air, sea and surface choices allows customers to create customized domestic or international transportation plans to accommodate a mix of slower moving freight as well as expedited cargo. "We often move furniture from the manufacturer's factory overseas all the way through to delivery at the project site or project staging warehouse," Ogle says. In the event of time critical FF&E air transport or expedited domestic shipments, trucking can be arranged so that hotel equipment installation schedules are kept on schedule.
The ramifications of late or missing freight in the hospitality industry can be serious business. Hotel owners cannot afford to turn away confirmed guests due to a renovation project running behind. "Our job is to make sure the FF&E is there on time. Since we are the last cog in the procurement wheel it's up to us to proactively follow the customer's shipments and make adjustments mid-stream if necessary to meet installation deadlines," Ogle explains. "We design the solution around the needs and desires of our customers."
Lynden supported several retail customers opening new stores at the Ala Moana Mall in Honolulu this spring. David Yurman Jewelry built a new location with Lynden exporting all store fixtures, lighting, flooring and an angel statue designed by Yurman himself for the exterior entrance. Lynden’s Chicago District Operations Manager Jason Hiti Shannon coordinated pickup and deliveries from Yurman’s New Jersey distribution center to the island which included warehousing the material and coordinating deliveries with the construction team to keep the project on schedule. According to New York Senior Account Executive Giovanna Aquilino, everything arrived on time with great care from Lynden.
In addition, Lynden provides transportation services for L & J Interiors of jewelry and cosmetic fixtures for new retail store openings including the Bloomingdale’s anchor store at the Ala Moana Mall. Lynden also supports L & J Interiors’ remodel and new store openings for Macy’s Inc. in Hawaii, San Juan, Guam and Lower 48 locations.
Recently Lynden International expanded the capabilities of their EZ Commerce system. Customers now have the opportunity to use EZ Commerce when moving freight via ocean to a domestic port in Hawaii or Puerto Rico. “We’re doing everything we can to make the shipping process easier and faster for customers”, explains Jeff Bell, Director of the Mid-Pacific Region.
Lynden has had the ability to use the Domestic Bill of Lading for air and ground moves for over 10 years but, with this new capability, now provides customers even more flexibility when choosing a mode. This means customers can ship both priority and deferred shipments, utilizing their existing draft and address book functions.
All ocean services are also displayed when using EZ Tracing and EZ Reporting tools!
Screenshots of the Domestic Ocean capabilities implemented in EZ Commerce:
After celebrating over 25 years in Hawaii earlier this year, Lynden International has expanded ocean freight capabilities to the Hawaiian Islands and welcomed Patrick Omura as Business Development Manager. Based in Honolulu, Pat will work closely with the gateway operation in Los Angeles to develop and support traffic between Lynden’s offshore partners and U.S. offices.
New features have been added to ocean freight service to Hawaii including warehousing, distribution, consolidations, multiple pick-up and delivery options plus Full Container-Load (FCL) and Less-than-Container-Load (LCL) options for customers. Lynden International has been serving the Hawaiian Islands for 25 years with offices in Honolulu and Maui
“We are optimally situated to provide full-service shipping to Hawaii,” says Jeff Bell, Director of the Mid-Pacific Region. “We provide the same quality customer service on ocean moves that our customers depend on with our air freight product. We have added Patrick Omura to our Hawaii team to manage and develop this part of our business.”
Omura has more than 21 years of industry experience, most recently in sales management for YRC Worldwide in Hawaii and Servco Pacific Office Products. He is a graduate of the University of Hawaii at Manoa. Omura is past Director and Chairman of the Leeward Oahu Jaycees, a volunteer for Big Brothers/Big Sisters of Honolulu, an America Youth Soccer Organization (AYSO) coach and president of the Hawaii Management Association.
From left, Jeff Bell, Phyllis and Dave Richardson, Chris and Marvalyn Ringling and Kahu Kordell Kekoa, a Hawaiian Minister who performed a blessing of Lynden and its guests during the anniversary event.
Looking to expand its services, Lynden Air Freight opened an office in Honolulu soon after the New Year in 1987. Lynden’s first employee on the island was Marvalyn Mallette Ringling and, 25 years later, she is still there, answering phones, greeting long-time customers by name and showing the Aloha spirit Lynden is now known for.
Photo: Marvalyn Mallette Ringling and Robb Guro
“We’re not just a mainland company doing business in Hawaii, we were born and raised here,” says Jeff Bell, Lynden’s Director of the Mid-Pacific. “With local staff we have established solid, long-standing relationships. We take pride in being a niche player in a niche market.”
Lynden, now known as Lynden International, is commemorating its 25th anniversary of shipping to Hawaii with a celebration on Feb. 11th, 25 years to the day the office opened. More than 200 customers, vendors and employees will gather on the roof of the Lynden warehouse overlooking the Honolulu airport to ring in the next quarter century. Lynden International commissioned a special poster (created by Lynden’s own Julie Notarianni) to celebrate the 25th anniversary:
“Hawaii is a very competitive market, and customers may have four or five people trying to win their shipping business. They can afford to be picky,” Ringling explains. “What sets us apart then and now is a good product and personal service. Customers want to talk to a real person on the phone who remembers them from six months ago or even six years ago. We don’t ask customers to start a conversation with an account number. I make it a point to stay connected with them even if they haven’t shipped with us in awhile.”
Customers’ expectations have certainly changed over the past 25 years. On the ocean side, they expect reduced transit times and quality along with quick cutoff times and perfect execution, Marva says. Supply chains on Hawaii have matured and if something goes wrong customers want to know about it right away so they can manage their inventory, products and employees. “That’s why Lynden’s EZ Commerce is such a huge selling point,” Ringling says. “Many forwarders have not embraced the technology piece at this level.”
Senior International Operations Agent Robb Guro has worked at the Honolulu office almost as long as Marva. Over 22 years, he’s heard just about everything from those on the mainland. “Someone from the Midwest once asked if we had chickens running around in our office,” he says. “Or why couldn’t deliveries be made to a neighbor island – can’t you just take the bridge to the next island? The comments were hilarious, but I was surprised how unaware people were about the geography and business atmosphere in Hawaii”.
Separating fact from fiction just comes with the job, he says, but the real challenge is being the last state in the national time zone. “Time is against us here. We are opposite the east coast in time zones, so we must act quickly to get a shipment booked or respond to an email. We often need to answer requests and questions the minute we get in.”
Looking back over two-plus decades, the Hawaiian freight industry has changed from construction to retail. “Back in the mid-80s construction was king,” Ringling says. “Maui went through a growth spurt with a lot of hotel construction going on. We were moving a lot of oversized, heavy cargo. Now retail is king along with perishables like fruit and flowers.”
In 1992, Lynden arranged for charters and emergency shipments when Hurricane Iniki ravaged the Hawaiian island of Kauai. Lynden was the first air freight forwarder to set up a regular office on the island to meet customers’ and residents’ needs. “We couldn’t keep up with the calls,” remembers Ringling. “We moved a ton of generators and a 10,000-pound shipment of roofing material from Honolulu.”
Photo: Lynden's Honolulu warehouse
In Hawaii, Lynden is known for caring about customers and the community. “We’ve kept the same name since the very beginning – not acquiring new companies and changing people and services,” Ringling explains. “We don’t brag about what we do, we just quietly go about our business.”
Just last month, Lynden quietly donated the shipping of two containers of popcorn for the annual Boy Scouts popcorn drive. Lynden employees unpacked the containers and then assisted with the distribution of the popcorn to fundraising locations around Honolulu. Lynden also helped bring the Lost Heroes Art Quilt to the state capitol this fall.
“This is a family owned company, and I think people feel that sense of family, or Aloha, in everything Lynden does,” Ringling explains. “After 25 years I still enjoy my job and each of our customers. Here in Honolulu, Aloha means more than just hello and goodbye. It means treating everyone with a spirit of harmony, affection and mutual respect.”