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Lynden International launches enhanced Hawaii ocean service

Posted on Mon, Jul 25, 2011

After celebrating over 25 years in Hawaii earlier this year, Lynden International has expanded ocean freight capabilities to the Hawaiian Islands and welcomed Patrick Omura as Business Development Manager. Based in Honolulu, Pat will work closely with the gateway operation in Los Angeles to develop and support traffic between Lynden’s offshore partners and U.S. offices.

Lynden in HawaiiNew features have been added to ocean freight service to Hawaii including warehousing, distribution, consolidations, multiple pick-up and delivery options plus Full Container-Load (FCL) and Less-than-Container-Load (LCL) options for customers. Lynden International has been serving the Hawaiian Islands for 25 years with offices in Honolulu and Maui

“We are optimally situated to provide full-service shipping to Hawaii,” says Jeff Bell, Director of the Mid-Pacific Region. “We provide the same quality customer service on ocean moves that our customers depend on with our air freight product. We have added Patrick Omura to our Hawaii team to manage and develop this part of our business.”

Omura has more than 21 years of industry experience, most recently in sales management for YRC Worldwide in Hawaii and Servco Pacific Office Products. He is a graduate of the University of Hawaii at Manoa. Omura is past Director and Chairman of the Leeward Oahu Jaycees, a volunteer for Big Brothers/Big Sisters of Honolulu, an America Youth Soccer Organization (AYSO) coach and president of the Hawaii Management Association.

Tags: Lynden International, Shipping to Hawaii, Hawaii, Anniversary

25 years in Hawaii celebrated in Honolulu!

Posted on Mon, Mar 14, 2011
Hula at 25th Anniversary celebrationThe aloha spirit is alive and well in Honolulu, where Lynden International celebrated its 25th year in Hawaii with an anniversary event last month. More than 100 customers, vendors, employees and friends gathered to reminisce about Lynden’s long service to the islands. Seattle executives Dave Richardson, Randy Jackson and John Kaloper were on hand and participated in special recognition of Marvalyn Mallette Ringling, Lynden’s first employee on the island in 1986. Marvalyn is pictured at right doing the hula for guests.

Lynden International employees at Hawaii event
From left, Jeff Bell, Phyllis and Dave Richardson, Chris and Marvalyn Ringling and Kahu Kordell Kekoa, a Hawaiian Minister who performed a blessing of Lynden and its guests during the anniversary event.

Tags: Lynden International, Shipping to Hawaii, Lynden employees, Hawaii, Anniversary

25 Years of Aloha - Lynden celebrates anniversary of Hawaii service

Posted on Thu, Dec 30, 2010

Looking to expand its services, Lynden Air Freight opened an office in Honolulu soon after the New Year in 1987. Lynden’s first employee on the island was Marvalyn Mallette Ringling and, 25 years later, she is still there, answering phones, greeting long-time customers by name and showing the Aloha spirit Lynden is now known for.

Marva and Robb
Photo: Marvalyn Mallette Ringling and Robb Guro

“We’re not just a mainland company doing business in Hawaii, we were born and raised here,” says Jeff Bell, Lynden’s Director of the Mid-Pacific. “With local staff we have established solid, long-standing relationships. We take pride in being a niche player in a niche market.”

Lynden, now known as Lynden International, is commemorating its 25th anniversary of shipping to Hawaii with a celebration on Feb. 11th, 25 years to the day the office opened. More than 200 customers, vendors and employees will gather on the roof of the Lynden warehouse overlooking the Honolulu airport to ring in the next quarter century. Lynden International commissioned a special poster (created by Lynden’s own Julie Notarianni) to celebrate the 25th anniversary:

Hawaii poster

“Hawaii is a very competitive market, and customers may have four or five people trying to win their shipping business. They can afford to be picky,” Ringling explains. “What sets us apart then and now is a good product and personal service. Customers want to talk to a real person on the phone who remembers them from six months ago or even six years ago. We don’t ask customers to start a conversation with an account number. I make it a point to stay connected with them even if they haven’t shipped with us in awhile.”

Customers’ expectations have certainly changed over the past 25 years. On the ocean side, they expect reduced transit times and quality along with quick cutoff times and perfect execution, Marva says. Supply chains on Hawaii have matured and if something goes wrong customers want to know about it right away so they can manage their inventory, products and employees. “That’s why Lynden’s EZ Commerce is such a huge selling point,” Ringling says. “Many forwarders have not embraced the technology piece at this level.”

Senior International Operations Agent Robb Guro has worked at the Honolulu office almost as long as Marva. Over 22 years, he’s heard just about everything from those on the mainland. “Someone from the Midwest once asked if we had chickens running around in our office,” he says. “Or why couldn’t deliveries be made to a neighbor island – can’t you just take the bridge to the next island? The comments were hilarious, but I was surprised how unaware people were about the geography and business atmosphere in Hawaii”.

Separating fact from fiction just comes with the job, he says, but the real challenge is being the last state in the national time zone. “Time is against us here. We are opposite the east coast in time zones, so we must act quickly to get a shipment booked or respond to an email. We often need to answer requests and questions the minute we get in.”

Looking back over two-plus decades, the Hawaiian freight industry has changed from construction to retail. “Back in the mid-80s construction was king,” Ringling says. “Maui went through a growth spurt with a lot of hotel construction going on. We were moving a lot of oversized, heavy cargo. Now retail is king along with perishables like fruit and flowers.”

In 1992, Lynden arranged for charters and emergency shipments when Hurricane Iniki ravaged the Hawaiian island of Kauai. Lynden was the first air freight forwarder to set up a regular office on the island to meet customers’ and residents’ needs. “We couldn’t keep up with the calls,” remembers Ringling. “We moved a ton of generators and a 10,000-pound shipment of roofing material from Honolulu.”

Lynden warehouse
Photo: Lynden's Honolulu warehouse

In Hawaii, Lynden is known for caring about customers and the community. “We’ve kept the same name since the very beginning – not acquiring new companies and changing people and services,” Ringling explains. “We don’t brag about what we do, we just quietly go about our business.”

Just last month, Lynden quietly donated the shipping of two containers of popcorn for the annual Boy Scouts popcorn drive. Lynden employees unpacked the containers and then assisted with the distribution of the popcorn to fundraising locations around Honolulu. Lynden also helped bring the Lost Heroes Art Quilt to the state capitol this fall.

“This is a family owned company, and I think people feel that sense of family, or Aloha, in everything Lynden does,” Ringling explains. “After 25 years I still enjoy my job and each of our customers. Here in Honolulu, Aloha means more than just hello and goodbye. It means treating everyone with a spirit of harmony, affection and mutual respect.”

Tags: Lynden International, Shipping to Hawaii, Lynden employees, Hawaii, Anniversary

Orange County Choppers designs custom Alaska bike

Posted on Fri, Apr 23, 2010

Note: Alaska celebrated its 50th year of statehood in 2009.

Neither canceled flights nor snowstorms deterred Lynden in delivering a very special Orange County Choppers motorcycle to Anchorage for the celebration of Alaska's 50th year of statehood. Lynden customer Unique Machine commissioned the one-of-a-kind bike to celebrate its 35th anniversary and Alaska's 50th year as a state. Lynden was asked to bring the bike from the OCC shop in New York to Anchorage and keep it under wraps until the statehood celebration.

OCC guys with Alaska chopper
(OCC guys with Alaska chopper)

OCC Alaska chopper

Closeup of tank art
(Closeup of tank art)

The overnight delivery hit a few snags when a brutal winter storm moved in. Road closures and the need to creatively camouflage a motorcycle crate added to the challenge. In the end, Lynden delivered the bike as promised, and it was unveiled on schedule to celebrate the state Lynden proudly calls home.


From the Lynden Archives: This story was originally written in February 2009.

Tags: Lynden International, Alaska, Shipping to Alaska, Anniversary

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